Venmo—widely used as the easy and fun way to digitally send money to peers—was looking to expand their product offering through a physical credit card. They asked Studio Mococo to design the look and feel of the entire experience, from packaging to card design.
As a bold outlier in the category of financial services, Venmo fully embraces their unapologetically youthful and fun brand, giving the design team an open playing field for possibilities. Additionally, by blending their digital brand into the physical world, they needed a design for their cards that married the best of both worlds.
Through bright and punchy color applications, the card’s packaging was designed to bring joy and delight to its recipients. Within each box was a spectrum of brilliant cards, each explaining set-up, usage, and benefits to the user.
Jed Alger - Copywriting
Tsz Ho Ip - Visual Design