Creating a level playing field for all

Street Soccer USA is a program aimed towards kids 6 to 18 years old, special needs populations, homeless families and adults, and people in recovery. In nearly 10 years of existence Street Soccer USA has positively impacted the lives of over 15,000 youths and adults and established a presence in 14 cities. SSUSA is the official partner of the Homeless World Cup and the Street Child World Cup, tournaments which provide valuable international experience for program participants.

In 2018 Street Soccer USA came to us in search of a brand identity that would capture the excitement of their product and underscore the importance of their mission. We leapt at the chance to work on a project that combined social impact with a fresh, exciting take on one of our favorite sports.

Brand

We developed a visual identity for Street Soccer USA that utilizes the pattern, movement and geometry of soccer. These elements expand outwards to create a mark and an accompanying graphic language. The resulting visual system is simple, clean, and flexible. 

Street Soccer USA’s visual identity echoes the pattern, geometry and movement of the sport.