Founded in 2018, Kodiak was an early player in the autonomous trucking industry. This new-to-the-world industry was growing rapidly with eager young players, each scrambling to make their tech demos more impressive than the next.
Unlike their competitors, Kodiak’s team of industry veterans isn't looking to simply prove out their technology. Instead, Kodiak strives to be a robust, competitive shipping player by using automation as a key differentiator. Within a landscape of questionable claims and overblown tech talk, Kodiak needed a cohesive brand articulation that established their honest ambition and rightful authority.
Sarah Costello - Copywriting
Secret Stache - Site Development