Wanting to bring a fresh perspective to the brand, we built an identity system that felt modern, yet mass.

An expansive color palette and revitalized approach to product and lifestyle photography work together to amplify the brand’s friendly and approachable personality.

Acquired by Bed Bath & Beyond in 2002, Harmon Face Values had since served as the parent company’s foothold in the health and beauty space. The store offered consumers a wide range of products at low prices, earning itself a reputation for convenience and value.

But a lot has changed within the health and beauty landscape since 2002, and the Harmon team knew they had to modernize the brand in order to remain competitive in a highly saturated category. The team turned to Mococo to help redefine both the brand’s meaning and its identity in a way that would establish a stronger emotional connection with a younger cohort of consumers.

Wanting to bring a fresh perspective to the brand, we built an identity system that felt modern, yet mass.

An expansive color palette and revitalized approach to product and lifestyle photography work together to amplify the brand’s friendly and approachable personality.