Based in the San Francisco Bay Area, Cleary Bikes has been peddling unique children’s bicycles since 2014. The company was born out of the frustrating search for a product that simply did not exist: a well-built bicycle at a decent price, designed specifically for children. Unfortunately, most of the industry is saturated with national brands creating sub-par products, because children’s bicycles are perceived as disposable play things.
Inspired by the care and craftsmanship that goes into each Cleary bike, we drew a custom all caps typeface to create their primary logomark. We aimed for solid geometric forms mirroring the structure of a custom-built bike frame.
On the opposite end of the spectrum, we wanted to give credence to the brand’s playfulness and energy. Looking to street wear and skate brands, we created dozens of additional custom Cleary marks we printed on stickers and created a range of fun bike-riding related phrases to round out our sticker sets.
Gabrielle Muse
Ted Makarewicz
Doug Parrish
Martin Grasser
Lilly Archer
Kel Troughton - Lettering and Typography
Danny Gray
Danny Skitsko
Jed Alger - Copywriting
Sallie Lippe
Based in the San Francisco Bay Area, Cleary Bikes has been peddling unique children’s bicycles since 2014. The company was born out of the frustrating search for a product that simply did not exist: a well-built bicycle at a decent price, designed specifically for children. Unfortunately, most of the industry is saturated with national brands creating sub-par products, because children’s bicycles are perceived as disposable play things.
Inspired by the care and craftsmanship that goes into each Cleary bike, we drew a custom all caps typeface to create their primary logomark. We aimed for solid geometric forms mirroring the structure of a custom-built bike frame.
On the opposite end of the spectrum, we wanted to give credence to the brand’s playfulness and energy. Looking to street wear and skate brands, we created dozens of additional custom Cleary marks we printed on stickers and created a range of fun bike-riding related phrases to round out our sticker sets.
Gabrielle Muse
Ted Makarewicz
Doug Parrish
Martin Grasser
Lilly Archer
Kel Troughton - Lettering and Typography
Danny Gray
Danny Skitsko
Jed Alger - Copywriting
Sallie Lippe
We’re always on the lookout for
interesting projects with interesting people.
Say hello@studiomococo.com
4000 Bridgeway, Suite 309A, Sausalito, CA 94965
© 2022 Mococo. All rights reserved.