Celebrating code as art

We began working with Braintree pre-acquisition in July of 2013. We worked with the team to reimagine the brand from the ground up—authoring the brand’s mission statement, developing a completely new identity, launching a new global campaign, helping to build out the SF office space, collaborating with the engineering teams, and so much more.

Unknown to many in those days, Braintree was the company behind the code that made mobile payments so simple and magical. They processed the first dollars of Uber and airbnb, but were losing out on more opportunities simply because they were based in Chicago and weren't considered part of the “Silicon Valley Club.”

Brand

B_mono is a typeface designed by Josh Finklea, Martin Grasser, Angy Che and Frank Lionetti in 2014 for Braintree, in collaboration with a group of developers at Venmo, Braintree, and PayPal.

A monospace typeface, inspired by Courier and Stymie, meant to celebrate the code used to build Braintree’s products and be a friendly distinctive typeface for corporate communications.

“We have seen that computer programming is an art, because it applies accumulated knowledge to the world, because it requires skill and ingenuity, and especially because it produces objects of beauty.” — Donald Knuth.

Illustration by: Angy Che

Codiology Project: Marpi Studio. Completed at West.

Team and Collaborators

Strategy

Gabrielle Muse
Megha Narayan

Design

Martin Grasser
Angy Che
Frank Lionetti