The most powerful brands are both strategically sharp and emotionally relevant to their target audiences. That’s why we blend our foundational brand strategy with design and creative expression: each discipline informing the other to make the work stronger, more resonant, and more timely. We come by this approach honestly—with each practice equally represented within the studio. Our unique dual-expertise allows us to help our clients build brands that matter to their most important audiences.
Our culture is built on collaboration, both within our studio’s walls and with our diverse client sets, because we believe that the only work worth making springs from genuine partnership. You are the experts in your brand. It’s our job to listen closely and reflect what we’re hearing back to you, through visual exploration and strategic framing. We come to the table presuming positive intent, and we work hard to leave every engagement as friends, future collaborators and fans of one another.
Whether it’s our clients, our team members, or ourselves, we’re constantly pushing for truly exceptional work that breaks through creatively and meaningfully moves the business forward.
| Foundational Strategy Messaging Persona Development Brand Architecture Product, Service Strategy Research Mission, Vision Sales Narrative | Tone of Voice User Journey |
| Art Direction Animation Brand Systems Campaign Creative Copywriting Event Design Film and Video Identity | Illustration Naming Packaging Photography Type Design User Experience Web |
;-) | ;-D |
Gabrielle is a leading brand and product strategist who co-founded Studio Mococo out of the desire to do work that is efficient, effective, and thoughtful. She is best known for her brave thinking, insatiable curiosity for the human condition, and her ability to find simple truths that make challenging concepts more digestible, more approachable, and most importantly, more human.
Over the course of her career, she has served bluechip creative agencies, high-stakes strategic consultancies, Fortune-100 boardrooms, and early stage start-ups, developing strategy for brands like Nike, One Kings Lane, Gatorade, Yoga Glo, Braintree, SoftBank Vision Fund, Intuition Robotics, and many more.
Gabrielle has found joy in a career that allows her to truly be herself, and enjoys filling her days with building better brands for the future and being a mother to three incredible kids.
:} | :Q |
When Ali isn’t busy keeping the studio’s plants alive, she directs brand strategy work by providing visual thinking and clarity to complex problems.
;-) | ;-D |
Angela isn’t sure which guilty pleasure of hers is more embarrassing: her not so secret love of quantitative research, or her nightly dance party ritual with her family before bed.
:-D | ;-D |
Karie is a mother, foodie, and Excel spreadsheet master, who handles the studio’s financial reporting and payroll.
Studio Mococo was founded by Gabrielle Muse and Martin Grasser in 2016 to build thoughtful brands that matter—to the business, to the people they’re trying to connect with, and to culture.
The most powerful brands are both strategically sharp and emotionally relevant to their target audiences. That’s why we blend our foundational brand strategy with design and creative expression: each discipline informing the other to make the work stronger, more resonant, and more timely. We come by this approach honestly—with each practice equally represented within the studio. Our unique dual-expertise allows us to help our clients build brands that matter to their most important audiences.
Our culture is built on collaboration, both within our studio’s walls and with our diverse client sets, because we believe that the only work worth making springs from genuine partnership. You are the experts in your brand. It’s our job to listen closely and reflect what we’re hearing back to you, through visual exploration and strategic framing. We come to the table presuming positive intent, and we work hard to leave every engagement as friends, future collaborators and fans of one another.
Whether it’s our clients, our team members, or ourselves, we’re constantly pushing for truly exceptional work that breaks through creatively and meaningfully moves the business forward.
| Foundational Strategy Messaging Persona Development Brand Architecture Product, Service Strategy Research Mission, Vision Sales Narrative | Tone of Voice User Journey |
| Art Direction Animation Brand Systems Campaign Creative Copywriting Event Design Film and Video Identity | Illustration Naming Packaging Photography Type Design User Experience Web |
;-) | ;-D |
Gabrielle is a leading brand and product strategist who co-founded Studio Mococo out of the desire to do work that is efficient, effective, and thoughtful. She is best known for her brave thinking, insatiable curiosity for the human condition, and her ability to find simple truths that make challenging concepts more digestible, more approachable, and most importantly, more human.
Over the course of her career, she has served bluechip creative agencies, high-stakes strategic consultancies, Fortune-100 boardrooms, and early stage start-ups, developing strategy for brands like Nike, One Kings Lane, Gatorade, Yoga Glo, Braintree, SoftBank Vision Fund, Intuition Robotics, and many more.
Gabrielle has found joy in a career that allows her to truly be herself, and enjoys filling her days with building better brands for the future and being a mother to three incredible kids.
:} | :Q |
When Ali isn’t busy keeping the studio’s plants alive, she directs brand strategy work by providing visual thinking and clarity to complex problems.
;-) | ;-D |
Angela isn’t sure which guilty pleasure of hers is more embarrassing: her not so secret love of quantitative research, or her nightly dance party ritual with her family before bed.
:-D | ;-D |
Karie is a mother, foodie, and Excel spreadsheet master, who handles the studio’s financial reporting and payroll.
8‑/ | 8‑) |
Alex uses her skills in communication, memory, motivation and organization to make the complexity of work look simple.
We’re always on the lookout for
interesting projects with interesting people.
Say hello@studiomococo.com
San Francisco | New York | Amsterdam
© 2025 Mococo. All rights reserved.
We’re always on the lookout for
interesting projects with interesting people.
Say hello@studiomococo.com
San Francisco | New York | Amsterdam
© 2025 Mococo. All rights reserved.
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